Unveiling the UDA Collection
Smooth Assembles Vol.2
What does 3 years of surfing look like on Mademoiselle of the Sea surfer and film photographer Jordy Todd?
Jordy has been one of the most wholesome, feel-good connections that we’ve been lucky enough to make in the ocean. Her incredible energy oozes with confidence, sweet humour and a sense of complete, wild, freedom -- and we honestly can’t get enough!
A film photographer with a talent for the feminine and graceful, Jordy showcases the exact gifts that she aims to capture within only a few short years of getting on her first surfboard, a complete and utter shock to us the first time we saw her surf!
So, naturally, we’ve made her an honorary Mademoiselle of the Sea and brought her to an early morning shoot to showcase her smooth essence and easy footwork in the morning light.
She wore our Artha One Piece Malva, talked about dancing through the waves, the feeling of the morning sunrise on her cheeks and absolutely captivated us the entire time.
Watch her in Smooth Assembles Vol. 2 for undeniable, sweet vibes below:
Filmed by Polly Grace & Clementine Bourke - Edit by Polly Grace @punch.tongue
View all our surf-proof suits and wetsuits here
Posted on 03/03/2021
Smooth Assembles Vol. 1
This is the beginning of a little series of visuals showcasing our Mademoiselles of the Sea’s and adventures!
Volume 1 introduces you to Laure Mayer, creator and designer of Lore of the Sea, her world, her passion and her vison of female surfing.
Enjoy !
All images and edit by John Wiley from John Wiley Visuals
View all our surf-proof suits and wetsuits here
Posted on the 15/08/20
Early Birds
“Early birds get the worms”
To tell you the truth, we had a pretty terrible surfing season here on the East Coast of Australia. Spring + Summer became the longest ‘onshore/no swell’ stretch I’ve seen for a years. That day, again, looked pretty average on the forecast: onshore winds, not much swell, short wave period.
The New Collection had just landed and I was dying to test the new styles and start creating imagery of it. I messaged a few girlfriends and managed to convince them to meet up before sunrise (it didn’t take much really), hoping for the best.
Early birds get the worms they say. Our before-dawn wake up was rewarded by an empty peak, almost glassy, where Roisin, Lucy, Jordy, Tarryn and myself shared plenty of fun waves.
Clementine Bourke came along and shot these beautiful images capturing the magic of that morning.
Video and photos by Clementine Bourke @clementinebourke
Featuring @roro.carolan @saltwaterpilgrim @tarrynbwilson @jordytdd @lauremyr
Posted on the 12/01/2020
Welcome to Noosa - Video
We went to Noosa for the legendary yearly Noosa Surf festival.
This festival has got to be the oldest “classic” longboarding festival that has ever existed showcasing single fin logging, old mal surfing in many different categories. A full week of traditional surfing mixing amateur and professional surfers.
For those who don’t know, Noosa is that iconique headland north of Brisbane. A little surfer town that holds some of the best point breaks in Australia. Several little bays with amazing rolling rights that occasionally connect and offer the longest rides.
I met Anais Pierquet, French longboarder living in Bali, up there. We got lucky to score 3 days of good swell during the festival.
Not only did we get amazing waves, but we also got to surf with a whole bunch of incredible surfers. The line up on those days of swell was better than any longboard single fin video you can watch. All these amazing girls and guys were out there ripping right next to us being the biggest inspirations.
Filmed and edited by Jemma Scott @thesalty.dreamers
Laure wears the Acotz Cropped Top and Biarritz Bottoms Vintage Blossom.
