Do not sell or share my personal information
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
Our Values
At Lore of the Sea, our commitment to a small carbon footprint extends far beyond words. We believe in creating fashion that's not only ethical and slow-paced but also deeply connected to our love for the environment.Our mission is to provide you with surf wear that makes you feel both comfortable and confident, without compromising on quality or sustainability.
As a women-run, independent small business, we value slow fashion and community. All our patterns are designed in-house by our founder and each collection is released in limited edition.
Fabric Focus
Our fabrics are made from recycled yarn sourced from industrial waste.
All swimwear fabrics are of high quality and resistant to sunlight, salt, and chlorine. To ensure full sun protection of your skin we only use rated UPF 50+ fabrics.
Our unique printed fabrics are created using digital printing, the most sustainable method available, with reduced ink usage, 50% less energy, 95% less water waste, and 60% lower water consumption.
Packaging
Sustainability isn't just a buzzword for us—it's a guiding principle that informs every decision we make, including our choice of packaging materials.
At Lore of the Sea, we recognize that packaging plays a significant role in our business operations. However, we are committed to minimising our environmental impact as much as possible and made a conscious decision to avoid contributing to the single-use plastic pollution crisis.