There is something magical in the waves - Video
The Heart Behind Our Brand, a story by professional surfer & founder Laure Mayer
Made by women surfers for women surfers
Hello, beautiful souls! Today, I'm taking a moment to share something very close to my heart—the story of our brand, a dream crafted with love, passion, and a sprinkle of salt water. This isn't just a brand; it's a piece of my journey, a reflection of my love for the ocean, and a tribute to the incredible community of women who inspire me every day.
It all started when I set foot in Australia back in 2011. As a passionate surfer, I was on a quest for something that seemed elusive—a surf suit that didn't just look pretty but also hugged our curves in all the right places, offered support where we needed it, and protected us from the fierce Australian sun.
Unveiling the UDA Collection
Smooth Assembles Vol.2
What does 3 years of surfing look like on Mademoiselle of the Sea surfer and film photographer Jordy Todd?
Jordy has been one of the most wholesome, feel-good connections that we’ve been lucky enough to make in the ocean. Her incredible energy oozes with confidence, sweet humour and a sense of complete, wild, freedom -- and we honestly can’t get enough!
A film photographer with a talent for the feminine and graceful, Jordy showcases the exact gifts that she aims to capture within only a few short years of getting on her first surfboard, a complete and utter shock to us the first time we saw her surf!
So, naturally, we’ve made her an honorary Mademoiselle of the Sea and brought her to an early morning shoot to showcase her smooth essence and easy footwork in the morning light.
She wore our Artha One Piece Malva, talked about dancing through the waves, the feeling of the morning sunrise on her cheeks and absolutely captivated us the entire time.
Watch her in Smooth Assembles Vol. 2 for undeniable, sweet vibes below:
Filmed by Polly Grace & Clementine Bourke - Edit by Polly Grace @punch.tongue
View all our surf-proof suits and wetsuits here
Posted on 03/03/2021
Meet Filmaker Clementine Bourke
Meet Clementine Bourke; ‘Clem’ to those of us that know and love her best.
Clem is the biggest, brightest ray of sunshine who, on any given day, you’re likely to find floating floating around in the ocean, wearing the biggest smile and a little Lore of the Sea.
She’s always up before the sun, keen for an adventure or any kind of aquatic play. She is also the artist/photographer/rad friend behind many of our Lore of the Sea photos and videos.
She’s an absolutely epic human who I’ve shared countless ocean memories with!
Catch a little more about this sparkling, avid water-photographer and surf-obsessed Mademoiselle of the Sea in the Q&A below:
*warning: this interview contains extreme Ozzie slang*
Clem is wearing the Haize Jacket over the Myriade Highwaist Bikini
1. Why Byron Bay and what’s your favourite part of living here?
I moved to Byron to go to SAE. I could’ve done it in Sydney, but in classic Byron fashion was trying to get away from a complex relationship and the strains of city life. I love Byron, of course for the ocean, but mainly for the people you meet here. I feel like to succeed here you have to be someone with a certain drive, willing to go the extra mile and to overcome the challenges of living in a regional area. Byron also it attracts weirdos and I love weirdos.
2. Tells Us Some Fun Facts About Yourself.
I have a duck named Marjorie who lives inside and has a penchant for toes and tomatoes. I surf a 9”6 log and on my first surf lesson ever, I fell off the board and onto some rocks, and had to get eight stitches in my knee. Was a kook then, am a kook now. I am excellent at impressions and have a view of life to not take things too seriously and to always jump on the plane first and do your research later.
3. How did you get into surf/aqua photography?
I first got into surf photography when I was 23. I had always been keen to do it and as soon as I saw a “custom made” housing for a sony a77, I was like, ‘yep sounds like a sweet deal’. Legit the first time I took it in the water it ruptured; turns out “custom made”can also mean “home made” a true shitty rig. It didn’t stop me from using it for the next 2 years though, I’m tenacious. I don’t actually know what drew me to it, but I think it was the idea of getting to spend more time in the ocean. If I could forge a career out of that then heck yeah.
“ Byron also it attracts weirdos and I love weirdos. ”
4. When the surf is pumping do you rather shoot or surf?
That’s a tough one.
When the surf is pumping I generally want to be shooting. I’ve met a lot of legends here, and they can all surf better than me, so I would prefer to capture that style than have me kooking around. That being said, I generally have a board in the car and grab it after shooting.
5. What’s your favourite thing to shoot?
My favourite thing to shoot is lady sliders.
There is so much grace in this side of the sport and also a lot of joy. It’s really cool to see a big bunch of girls out there just frothing - you have to love a girl gang. One day I’d love to shoot sharks. I’ve always loved sharks - it’s going to happen, and hopefully on a planned shoot.
“ I surf a 9'6 log and on my first surf lesson ever, I fell off the board and onto some rocks, and had to get eight stitches in my knee. ”
6. What’s in your gear bag?
In my gear bag I have a canon 5d iv, L series 24-105, 18-35mm and a bunch of random vintage lenses. Oooooh and at the moment I’m having a lot of fun shooting from land with an old f4 600mm, it’s a f***ing beast!
I shoot in the water with an Aquatech Kit, Elite series with a few different ports. I’m learning to try to shoot better with a flat port, but there are lots of little tricks to learn.
I also shoot a bunch of videos on red Gemini with Cooke lenses (not for in the water just yet).
7. What’s your favorite Lore of the Sea piece?
Hmmmmmm that’s a tough one cause I like everything. At the moment I’m really liking the Haize Jacket, because we are going into that fun in-between-season phase. It’s super warm and will be excellent for keeping me snug in the water while I bob around for hours on end.
8. What current projects are you most excited about?
I’m super excited for a project that I’m working on at the moment called Heavenly Bodies. I can’t tell you too much but it’s an exploration on form ;) Classic Photography.
Check out Clem’s awesome work at
Posted on 17/12/2020
Smooth Assembles Vol. 1
This is the beginning of a little series of visuals showcasing our Mademoiselles of the Sea’s and adventures!
Volume 1 introduces you to Laure Mayer, creator and designer of Lore of the Sea, her world, her passion and her vison of female surfing.
Enjoy !
All images and edit by John Wiley from John Wiley Visuals
View all our surf-proof suits and wetsuits here
Posted on the 15/08/20
Early Birds
“Early birds get the worms”
To tell you the truth, we had a pretty terrible surfing season here on the East Coast of Australia. Spring + Summer became the longest ‘onshore/no swell’ stretch I’ve seen for a years. That day, again, looked pretty average on the forecast: onshore winds, not much swell, short wave period.
The New Collection had just landed and I was dying to test the new styles and start creating imagery of it. I messaged a few girlfriends and managed to convince them to meet up before sunrise (it didn’t take much really), hoping for the best.
Early birds get the worms they say. Our before-dawn wake up was rewarded by an empty peak, almost glassy, where Roisin, Lucy, Jordy, Tarryn and myself shared plenty of fun waves.
Clementine Bourke came along and shot these beautiful images capturing the magic of that morning.
Video and photos by Clementine Bourke @clementinebourke
Featuring @roro.carolan @saltwaterpilgrim @tarrynbwilson @jordytdd @lauremyr
Posted on the 12/01/2020
MexilogFest
* Longest left ever
At 18 years old, Israel was denied entry the USA to attend a longboarding competition in California. On that day he promised himself that one day he would organise his own event, bringing the top international surfers to Mexico to compete alongside Mexican surfers.
Check out the Mexilogfest website and instagram for more photos and updates on next year's event.
Photography by Sarah Lee & Bryanna BradleyPosted on 25/06/2019
Lola & Millie - Video
The beauty of living in Byron Bay is that you don’t need to travel anywhere to meet friends from all over the world.
Just before our trip to Mexico (story coming up soon!), we got to share some super fun peelers with Lola Mignot from Mexico/France and Millie Nabeshima from California/Japan - yep, this town is pretty multicultural! -.
With the change of seasons the air has become a bit more crisp but the water remains so warm that it’s enjoyable to surf in our bikinis and surfsuits.
Let me introduce these two beautiful Mademoiselles of the Sea we shared the day with:
Lola Mignot, semi french, semi mexican, living in the famous spot of Sayulita, Mexico. She comes to Australia regularly, usually around the Byron Bay Surf Festival & Noosa Festival to take part in the competitions.
Lola is one of the most stylish longboarders we’ve met - there isn’t much more to say, her surfing just flows gracefully.
Millie Nabeshima, born and raised by her Japanese family in the heart of California has been living in Byron Bay for the past few months. She is the cutest surfer out there, a super-tanned ballerina with a constant smile on her face. You’ll see her in the ocean pretty much every day as she barely takes a day off surfing!
Here are a few shots of that day taken by Jemma Scott
Summer days in the Bay - Photos & Video
Based in the beautiful town of Biarritz in the south west of France, Cecilia Thibier is a very talented self-taught photographer. Seven years ago, she decided to quit her highly regarded job as a journalist in Paris to move to the coast, following her heart and her passion : surfing, women and photography all together.
Cecilia is one of those amazing humans that doesn’t think twice when making a decision, she’s a go-getter filled with the most positive energy we’ve ever seen.
Her and her little family travel the world every year to escape the French winter and chase waves. This year, they decided to come live the Australian dream in Byron Bay in search of perfect longboarding waves and talented lady loggers.
Here’s a little visual story we shot on a hot day in the Bay with 'Mademoiselles of the Sea' Ivy Thomas, Roisin Carolan and Laure Mayer.
Ivy wears the Zurri Top Sage , Biarritz Bottoms and Acotz Cropped top Floral Grey
Welcome to Noosa - Video
We went to Noosa for the legendary yearly Noosa Surf festival.
This festival has got to be the oldest “classic” longboarding festival that has ever existed showcasing single fin logging, old mal surfing in many different categories. A full week of traditional surfing mixing amateur and professional surfers.
For those who don’t know, Noosa is that iconique headland north of Brisbane. A little surfer town that holds some of the best point breaks in Australia. Several little bays with amazing rolling rights that occasionally connect and offer the longest rides.
I met Anais Pierquet, French longboarder living in Bali, up there. We got lucky to score 3 days of good swell during the festival.
Not only did we get amazing waves, but we also got to surf with a whole bunch of incredible surfers. The line up on those days of swell was better than any longboard single fin video you can watch. All these amazing girls and guys were out there ripping right next to us being the biggest inspirations.
Filmed and edited by Jemma Scott @thesalty.dreamers
Laure wears the Acotz Cropped Top and Biarritz Bottoms Vintage Blossom.
Mademoiselle's of the Sea in the South West of France - Video
Indian summer slides 'n' rides in a place we cherish, in the SW of France...
This video features, in order of appearance, Maribel KF, Laure Mayer, Ambre Victoire, Lucie Curutchet, Renata Gonzales Vargas (38 weeks pregnant in the video) and Alice Vedrine.
A film by BIRD film company (@wearebird)
Published on the 15/10/2018
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