Our Values

At Lore of the Sea, our commitment to a small carbon footprint extends far beyond just words. We believe in creating fashion that's not only ethical and slow-paced but also connected to our love for the environment.

Our mission is to provide you with surf wear that makes you feel both comfortable and confident, without compromising on quality or sustainability.

As a women-run, independent small business, we value slow fashion and community.All our patterns are designed in-house by the founder and each collection is released in limited edition.

Our designs are then tested locally within our incredible community of Mademoiselles of the Sea.

From the outset, the creation of Lore of the Sea was infused with sustainable intentions. Every step of the process, from selecting fabrics to designing our packaging, was approached with environmental consciousness at its core. We chose materials that are not only gentle on the planet but also promise durability and longevity.