Where Style meets Sustainability
We believe in ethically made, slow fashion that allows you to look your best while doing what you love while making sure we don’t harm the environment. We pride ourselves in making high quality gear that will last for many seasons! As such our pieces are designed and produced sustainably with the ocean in mind.
Our Values
At Lore of the Sea, our commitment to a small carbon footprint extends far beyond words. We believe in creating fashion that's not only ethical and slow-paced but also deeply connected to our love for the environment.Our mission is to provide you with surf wear that makes you feel both comfortable and confident, without compromising on quality or sustainability.
As a women-run, independent small business, we value slow fashion and community. All our patterns are designed in-house by our founder and each collection is released in limited edition.
Fabric Focus
Our fabrics are made from recycled yarn sourced from industrial waste.
All swimwear fabrics are of high quality and resistant to sunlight, salt, and chlorine. To ensure full sun protection of your skin we only use rated UPF 50+ fabrics.
Our unique printed fabrics are created using digital printing, the most sustainable method available, with reduced ink usage, 50% less energy, 95% less water waste, and 60% lower water consumption.
Packaging
Sustainability isn't just a buzzword for us—it's a guiding principle that informs every decision we make, including our choice of packaging materials.
At Lore of the Sea, we recognize that packaging plays a significant role in our business operations. However, we are committed to minimising our environmental impact as much as possible and made a conscious decision to avoid contributing to the single-use plastic pollution crisis.